Ray Dale Multimedia

Wireframing – like storyboarding – is a practice usually performed internally at Ray Dale (though, with visibility to clients) that aims to strip a proposed website back to it's bare minimum layout and coax discussions with clients from a strategic perspective without design (usually and emotional and very subjective topic) influencing the goals of the website too early on in the process.

Wireframing is usually used for medium to large websites and is a very necessary process. Wireframing - when used effectively - can often save companies a lot of money compared to project where the design process is entered into right after a brief. Design – or pixel art – can often take a lot longer to change than wireframes. This is particularly relevant when any changes required are due to minor concept adjustments which could have been catered for at a wireframe stage instead of the complex and cumbersome Design stage.

Ray Dale can also provide Wireframing as a bespoke and separate service to clients who may need this service in isolation without other process stages such as Design.