Ray Dale Multimedia

eMarketing Consultancy

e-Marketing Consultancy includes practices such as search engine optimisation as well as email marketing, pay-per-click advertising with google, copy writing, e-commerce consultancy and usability consultancy. Therefore, eMarketing Consultancy is a service offered to businesses by Ray Dale as a complete online strategy to enable companies to compete with and exceed their competitors performance.

SEO Consultancy

SEO stands for (search engine optimisation) and is the process of enabling a website to be read by search engines in the most efficient way possible. Ray Dale can offers SEO Consultancy in conjunction with eMarketing or - because SEO can be a vast subject in of itself - as a separate service entirely.

Search engines such as Google, Yahoo and MSN are essential to most businesses and allow a website to be found when users type relevant keywords into one of those search engines. However, most websites are automatically able to be read by those search engines upon creation. The process of search engine optimisation is often a skilled and technical pursuit by the website creators and needs to be a factor considered into the concept of building a website at the very beginning.

By it's very nature of constantly moving forward, the web is becoming a truly diverse medium, but this has problems for search engines as technology for web content advances past what search engines are capable of indexing. Ray Dale can configure just about any technology or website to be read by search engines. An often touted myth is that websites using new technologies such as Flash cannot be read by search engines – this is simply not true and a myth expounded by ignorance.

Ray Dale offers years of experience working with search engines and will provide a strong consultancy on on it's usage.