Digital 3D Design

Digital 3D Design is becoming more and more relevant as 3D content is used ever more widely and in every design field available. Digital 3D content can and is used regularly to enhance all digital design far beyond previous visions. Adding depth to design by using 3D content or even faux 3D techniques is becoming an essential way to visually communicate with an audience. After all we human beings perceive the world around us in three dimensions and therefore find it extremely comfortable to assimilate information in those terms.

3D design in itself is a very complex and fragmented industry comprising of many parts. It requires a good knowledge of the most complicated and advanced software applications currently available. However, Ray Dale Multimedia can boast an extremely strong skillset in most areas of 3D design having spent years learning the craft.

3D Modeling

Digital 3D modeling is a necessary process for most 3D projects although the services we offer at Ray Dale Multimedia can offer 3D Modelling as an entity all of itself as well as part of the larger Digital 3D Creation process. For instance, if you need characters, buildings or any objects and have your own rendering worklow in place in your company; Ray Dale can offer any 3D services you may need in isolation to assist in your workflow.

3D Texturing

As with 3D Modeling, 3D Texturing can be offered in conjunction with other Digital 3D services or in isolation. Ray offers high Photoshop and Bodypaint 3D skills in this area.

Lighting and rendering

Being a designer / artist helps immensely in this area as it is often the ability to interpret the world around you. Whether using global illumination techniques or standard lighting rigs, Ray can show strong competencies in this area.

3D Animation

In particular, camera animation and character animation are difficult areas to master in terms of Digital 3D creation, where experience of having worked in this area is vital. Ray Dale has completed various projects requiring 3D Animation, from Motion Graphics to Architectural Visualisation walk-throughs to projects needing animated characters.

Used in the right way and at the right time Character animation can be one of the most expressive ways a company can present a brand – characters can provide more personality than even logos are capable of. Delivery of character animation can be provided using just about any medium imaginable (the web, CD-Rom, DVD etc.) The use of characters must be carefully considered however, as the wrong choice of personality expressed through a character can be as dangerous as it can be effective. 3D animation is a very flexible solution and the extra time and work needed to build a 3D model is usually more than compensated for the flexibility re-usability that this provides.

Summary

Listed below are the various capabilities and services Ray posses helping him provide high quality 3D capabilities:

  • Strong 2D and 3D animation skills
  • High competency with Photoshop and Bodypaint 3D for texturing
  • Excellent design skills for lighting, rendering, representing typography etc.
  • Strong modeling capabilities through traditional polygon modeling or 3D sculpting
  • Good storyboarding skills - either hand drawn or digital